Sister company company Waste Cost Reduction Services Ltd (WCRS) has rebranded to Zest Recycle.

Spearheaded by Tony McPartland who joined the company as the new Managing Director back in November 2020, the rebrand is part of a new strategic direction for the business which has also seen the recent appointment of Sales Director, Roland Archer. 

The brand has a fresh new look and feel, that the company says, ‘better reflects our position in the marketplace and our approach to managing our clients recycling and resource management requirements, which is all about making connections, finding sustainable solutions, and building long-lasting partnerships.’

The company says. ‘The word Zest represents our freshness in the marketplace, we like to take the norm and turn it on its head, providing our clients with a fresh perspective on long-standing recycling and waste management problems. Whilst the connecting dots icon, which forms part of the logo, embodies the core element of Zest Recycle’s service, sustainable partnership building.’

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